PHOTO: NBA sells 'White Pride' Nuggets hats

Chris Humphreys-USA TODAY Sports / reuters

Phrasing is everything these days.

The NBA learned that the hard way this week.

The league has been selling colored hats as part of a merchandising campaign that touts "pride" in the colors associated with various teams. Harmless, right?

However, the way the sentence was set up for the Denver Nuggets' item was probably not the greatest: