VIDEO: Stirring 'Greatest Endings' promo to start airing Wednesday

Rapper Common has been doing some fine work in NBA commercials, from the "Lessons in Storytelling" promos to the "Roll Call" Ray Charles remix.

Now comes the finale of the Lessons series. Set to begin airing during Wednesday night's Game 1 of the Eastern Conference Finals, "Greatest Endings" is a look at some of the greatest NBA Finals moments - from Willis Reed limping to Michael Jordan switching hands in mid-air.

The spot is directed by Oscar-winning director Kathryn Bigelow.