Toronto Raptors general manager Masai Ujiri issued the appropriate response quite swiftly, but the sincerity of his remorse wasn't convincingly heartfelt.
Apologizing for his profane pre-tip rallying call outside the Air Canada Centre, Ujiri spoke to a scrum of reporters during halftime of Game 1 between the Nets and Raptors, issuing this statement.
Masai Ujiri, best apology ever: 'You know how I feel. I don't like them, but I apologize.'
— cathalkelly (@cathalkelly) April 19, 2014
Video of Ujiri yelling "F--- Brooklyn!" can been viewed below.