LeBron's company files trademark for 'Shut Up and Dribble'

LeBron James' Uninterrupted, Inc. is looking to trademark the phrase "Shut Up and Dribble."

The company, which James co-founded with Maverick Carter in 2015, filed a request with the United States Trademark and Patent Office earlier this week, according to Scooby Axson of USA Today.

In the application, Uninterrupted states that the phrase would be used on "downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual worlds."

The application also lists video, social media posts, music, and games as other possible uses for the phrase.

James was told to "shut up and dribble" by Fox News host Laura Ingraham in 2018 following comments he made about then-United States president Donald Trump.

"We will definitely not shut up and dribble," James said in response during the 2018 NBA All-Star Weekend.

"I will definitely not do that. I mean too much to society, I mean too much to the youth, I mean too much to so many kids that feel like they don't have a way out and they need someone to help lead them out of the situation they're in."