The Dallas Mavericks are looking to trademark Luka Doncic's nickname.
The Mavs submitted a trademark application to the United States Patent and Trademark Office for "The Matador" - the nickname player development coach Mike Procopio gave Doncic - on Dec. 28, according to Josh Gerben of Gerben Law Firm.
Gerben notes that the application didn't include written consent from Doncic for the Mavs to register his nickname - something the USPTO will require.