Jordan will become the first NBA player to rep the brand outside of Los Angeles Lakers rookie Lonzo Ball, whose father launched the company in 2016. BBB, which sells athletic apparel inspired by Ball and his two brothers, is expected to send Crawford new merchandise this week for the playoffs.
His Pelicans defeated the Portland Trail Blazers on Saturday to take a 1-0 series lead in the opening round.
Crawford averaged 6.6 points and 2.6 assists in 10.6 minutes over five games this season. His $250,000 deal expires at the end of the campaign.