Stephen Curry is still the NBA's most marketable player.
The league revealed the best-selling jerseys from the first three months of the season Tuesday, and the Golden State Warriors point guard came in at No. 1 after finishing in the top spot the past two seasons.
| RANK | PLAYER | TEAM |
|---|---|---|
| 1 | Stephen Curry | Golden State Warriors |
| 2 | LeBron James | Cleveland Cavaliers |
| 3 | Kevin Durant | Golden State Warriors |
| 4 | Giannis Antetokounmpo | Milwaukee Bucks |
| 5 | Kristaps Porzingis | New York Knicks |
| 6 | Joel Embiid | Philadelphia 76ers |
| 7 | Russell Westbrook | Oklahoma City Thunder |
| 8 | Ben Simmons | Philadelphia 76ers |
| 9 | Kawhi Leonard | San Antonio Spurs |
| 10 | James Harden | Houston Rockets |
Notable rises and falls
- Milwaukee Bucks phenom Giannis Antetokounmpo cracked the top five for the first time, overtaking New York Knicks power forward Kristaps Porzingis for No. 4. The Greek Freak made his debut on the list last year at No. 14 and finished the season ninth. He's now forced his way into the MVP conversation and trailed only LeBron James in the second All-Star voting returns.
- Budding Philadelphia 76ers stars Joel Embiid and Ben Simmons rank sixth and eighth, respectively, and helped their club vault to No. 3 in merchandise sales behind the Warriors and Cavaliers.
- Kyrie Irving fell out of the top 10 after finishing fifth last season as a member of the Cleveland Cavaliers. In his first three months with the Boston Celtics, he's 12th in jersey sales.