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Watch: Nike ad compares LeBron to unforgiving forces of nature

REUTERS/Mark Blinch / Action Images

As LeBron James embarks on his 15th NBA season, Nike released a new commercial promoting the Cleveland Cavaliers superstar's 15th signature shoe.

Narrated by Idris Elba, the commercial jumps between footage of James highlights and forces of nature such as lions and storms, describing them as "relentless, overwhelming, unforgiving."

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