Watch: NBA launches new 'I'm Why' campaign
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The NBA released its latest take on the "This Is Why We Play" campaign Monday as the 2017-18 season nears.
Let the countdown begin: The regular season tips off in less than a month.
HEADLINES
- Morant is the latest star available for cheap. Is he even worth it?
- Giannis returns boos from Bucks fans during lopsided loss to Wolves
- Thunder pick up 1st win against Spurs in 4 meetings
- Davis won't need hand surgery, will miss at least 6 weeks
- Big board: Top 25 players who could be dealt at NBA trade deadline
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