There's no such thing as bad press, but LaVar Ball is once again the target of Twitter scrutiny following the release of Lonzo Ball's signature shoes.
Big Baller Brand is retailing the "ZO2 Prime" for $495 a pop. That astronomical price drew the ire of Shaquille O'Neal, who critiqued LaVar for gouging kids buying sneakers.
O'Neal's brand emphasizes affordability, and while they're not nearly as high-profile as BBB's products, the company's moved more than 120 million units.