NASCAR's upcoming Xfinity Series Race has undergone a name change to promote the return of the iconic '90s sitcom "Roseanne."
ABC announced that Saturday's race at Auto Club Speedway in Fontana, Calif. is being renamed the Roseanne 300 in honor of the series revival, which premieres March 27.
"Roseanne 300" branding will be featured throughout the track, including on the official pace car, pre-race stage, turf logo, trackside billboard, and in the victory lane. Michael Fishman, who plays the D.J. in the series, will serve as the honorary grand marshal and give the command for drivers to start their engines.