"Millennial pink" has made its way to NASCAR.
Busch Beer was so confident Kevin Harvick would win the 2018 Monster Energy NASCAR Cup Series championship that it promised to come up with a millennial-themed paint scheme if he didn't. Harvick finished third, so this week, the company unveiled his No. 4 Stewart-Haas Racing Ford Mustang for the NASCAR All-Star Race.
The scheme includes slang such as "Skrrrt Skrrrt," emojis, and avocado toast.
The All-Star Race takes place May 18 at Charlotte Motor Speedway.