Biffle lands new primary sponsor for 2015 season
Getty Images
Roush Fenway Racing announced Wednesday afternoon that cracker brand Cheez-It will serve as primary sponsor for Greg Biffle in selected races starting next season.
Roush and Cheez-It (whose parent company is Kellogg) released a video to share the news:
“It’s going to really be great to have Cheez-It on the car next season,” said Biffle in a statement. “The Cheez-It cars have always looked really good on the track and they are going to look even better with the No. 16 on the side.”
Biffle currently sits 14th in the Sprint Cup Series point standings. He qualified for this year's Chase, his sixth in the last seven years, but was eliminated in the first round.
HEADLINES
- McDowell will leave Front Row Motorsports for Spire in 2025
- Larson takes closest finish in NASCAR Cup Series history
- Bell stops run of misfortune with pole win at Kansas Speedway
- Jones cleared to return by NASCAR but will sit out Kansas race
- Hamlin holds off Larson late to win Cup race at Dover Motor Speedway
Advertisement