Alliance Truck Parts to sponsor Brad Keselowski for 8 Cup races this season

Team Penske announced today that Alliance Truck Parts will sponsor Brad Keselowski and the No. 2 Ford team for 8 races in 2014. Alliance has previously teamed up with Penske in the past several seasons, but only in the Nationwide Series. This move to the Cup series increases brand clout for Alliance Truck Parts.

While the sponsor didn’t release their full schedule, they did mention that they’ll start their sponsorship at the March 2nd race at Phoenix International Raceway.

Miller Lite will sponsor Keselowski for the remaining races, but Alliance will be still be present as an associate sponsor throughout the 2014 Cup season.

“Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup Series this season,” said Roger Penske. “This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams.” 

"This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR," said driver Brad Keselowski. “This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We’re anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year.” 

"We are excited about the Team Penske and Alliance Truck Parts partnership in the 2014 NASCAR Sprint Cup Series,” said Friedrich Baumann, Sr. VP, Aftermarket, Daimler Trucks North America. “Our participation in NASCAR has increased brand awareness of Alliance Truck Parts with our target customers and we look forward to continued success with this world-class race team."