Report: Reebok to unveil color uniforms at UFC 200
The black-and-white guessing game for UFC fans could soon be over.
Fighters are expected to have a greater selection of colors to wear at UFC 200 when Reebok unveils new kits, Bill King of Sports Business Journal reports.
In today's @sbjsbd SBJ, a look ahead at @Reebok tweaks to the @ufc fight kit, slated to hit at UFC 200. pic.twitter.com/2NTbCUIekn
— Bill King (@Bill_KingSBJ) April 25, 2016
The broader color palette should make fans and fighters alike happy, as the transition to all-Reebok uniforms has been anything but smooth.
UFC entered into an exclusive sponsorship deal with Reebok in July 2015, upsetting fighters who had to discard existing sponsorship deals of their own in order to compete for MMA's biggest promotion. Fans were first put off by the firing of legendary cutman Jacob "Stitch" Duran after he criticized the deal, then dissatisfied with the lack of diversity in uniform appearance.
Reebok has preached patience all along, admitting it wasn't fully prepared for the demands of the initial rollout, but saying it's attempting to fix any errors.