Cristiano Ronaldo knows about marketing.
What better way to show off the Real Madrid star's CR7 underwear line than to be half naked and covered in paint? He gave his fans a preview of his Colour Splash campaign:
Such a fun day shooting my Colour Splash campaign for @CR7underwear #CR7Underwear pic.twitter.com/YxyRae4aX6
— Cristiano Ronaldo (@Cristiano) February 11, 2016