Privacy Policy

OUR COMMITMENT TO PRIVACY

This site is operated by Score Media Ventures Inc. (“SMV”). SMV and its affiliated companies as
they may exist from time to time (each, a “Score Company”) are committed to controlling the collection,
use and disclosure of personal information.

YOUR CONSENT

BY SUBMITTING PERSONAL INFORMATION TO A SCORE COMPANY OR ITS AGENTS AND SERVICE PROVIDERS, YOU AGREE THAT WE MAY COLLECT, USE AND DISCLOSE SUCH PERSONAL INFORMATION AS DESCRIBED IN AND IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW.

CHANGES TO THIS PRIVACY POLICY

SMV may from time to time change this Privacy Policy. Changes will be effective when notice of
such change is posted at a SMV site. Please check this Privacy Policy regularly for updates.

WHAT IS PERSONAL INFORMATION?

“Personal information” is personally identifiable information about an individual, as defined by
privacy laws applicable to the relevant Score Company. Personal information may include your address,
e-mail address, information about your product and service subscriptions and usage, credit information
and billing records, service and recorded complaints.

COLLECTION AND USE OF PERSONAL INFORMATION

The Score Companies, and their agents and service providers acting on a Score Company’s behalf,
collect and use your personal information primarily for the purpose of providing you with the products
and services you have requested from us. The Score Companies will not knowingly collect personally
identifiable information from anyone under the age of 13.

In addition to the purposes described above, Score Companies and their respective agents and service
providers may collect, use and/or disclose personal information for the following purposes:

(a) to understand and respond to the inquiries, needs and preferences of our customers, website
visitors and other individuals, including to communicate and to conduct research and surveys;

(b) to administer contests and promotions offered by a Score Company or on a Score website, including
to use winner names and selected other information for the purposes of contacting, announcing and
promoting the winners of the contest;

(c) to distribute newsletters, press releases, promotional information and other material to individuals,
in any format or media, including via third party mailing houses;

(d) to develop, enhance, market, sell, provide, and inform individuals of, the products and services
of a Score Company and those of third parties with whom a Score Company has a commercial relationship;

(e) if you have indicated you were interested in receiving third party offers or information, Score
Companies may also disclose certain personal information (such as name, email address and relationship
to Score) to a third party to enable the third party to communicate with the individual, including
for marketing and advertising purposes;

(f) to detect and protect the Score Companies and other third parties against error, negligence,
breach of contract, theft, fraud and other illegal activity, to comply with Score Company audit
requirements, and to audit compliance with Score Company corporate policies, procedures, laws and
contractual obligations;

(g) as permitted by, and to comply with, any laws or regulations; and

(h) for any other purpose to which an individual consents.

Subject to legal and contractual requirements, you can refuse to consent to our collection, use
or disclosure of personal information about you. You may also withdraw your consent at any time
by giving us reasonable notice and subject to legal and contractual requirements; however such
withdrawal may affect the products and services which we can provide to you.

DISCLOSURE

The Score Companies may share your personal information with other Score Companies and with selected
third parties who are acting on our behalf as our agents, suppliers or service providers. Such
third parties are provided only with such information as is necessary in the circumstances and
may be used only for the purpose stipulated. Score Companies will use contractual or other means
to provide a comparable level of protection for personal information disclosed to such third parties.

SECURITY

Physical, technological and administrative security measures appropriate to the sensitivity of
the personal information, such as locked cabinets, restricted access and the use of passwords and
encryption, have been adopted to protect your personal information against loss or theft, as well
as unauthorized access, disclosure, copying, use or modification.

COOKIE TECHNOLOGY

Cookie technology is used on our site. No personal information is gathered from these cookies.

ACCESS, QUESTIONS OR CONCERNS

If you have any questions or concerns, or if you simply want to know whether we have any of your
personal information on file, you may contact a Privacy Compliance Officer at the contact information
provided below. Except in limited circumstances as set out in applicable privacy laws, the applicable
Score Company can tell you whether it holds personal information about you. It will use reasonable
efforts to tell you the source of the information, allow you access to your personal information,
and give an account of the use that has been made or is being made of the information and the third
parties to whom it has been disclosed. If you are not satisfied with the response from a Privacy
Compliance Officer after making a complaint, you have recourse to additional remedies under applicable
privacy laws.

PRIVACY COMPLIANCE OFFICER

To contact the Privacy Compliance Officer, please email
feedback@thescore.com
. You may also contact the Privacy Compliance Officer by conventional
mail at:

Privacy Compliance Officer
500 King Street West, 4th Floor
Toronto, ON M5V 1L9
T: (416) 477-7853
F: (416) 361-2045

Last Updated: October 16, 2012