Oliver Ekman-Larsson models his own line of underwear
Slick Swedish defenceman and Phoenix Coyote Oliver-Ekman Larsson isn't exactly a household name in North America, but he's got some of the smoothest moves in the National Hockey League. Adding to his arsenal, Ekman-Larsson appears to be close to launching a new line of clothing called "OEL." Apparently one of the products this clothing line will offer is black underwear for both men and women:
Having your own initials on the elastic band of your boxers and briefs is kind of wicked, actually. I mean, the next time an NHL caliber forward undresses him at least he'll look stylish.
Anyway that photo comes from the "OEL of Sweden" account, which claims to "own and develop the brand of NHL player Oliver Ekman-Larsson." Their website claims that they'll be releasing more products (and launching an on-line store, presumably) at some point this summer.
Ekman-Larsson appears to be pretty involved. Not only did he retweet the above image, according to his Instagram account the male model pictured is in fact the 'Yotes defenceman (it's tough to tell otherwise because he's photographed in profile).
The new black underwear adds to the OEL line of products, which also apparently includes saucy red under-roos:
And of course flat brimmed hats: