Super Bowl XLIX Commercials: Bud Light's real life Pac-Man
Kirby Lee / Reuters
Bud Light's "Up For Whatever" spots are about to reach a whole new level.
Anheuser-Busch InBev has secured a total of seven 30-second ad units (30-second spots are selling for a reported $4.5 million, according to Ad Age) for Super Bowl XLIX. Two 60-second ads are expected to go to Budweiser, with a 90-second slot going to Bud Light.
The Bud Light commercial features a life-size, interactive Pac-Man game, which is even more awesome than it sounds.
The company was nice enough to give viewers of NBC's "The Tonight Show with Jimmy Fallon" an early look at their work.
Why are they even wasting their time selling beer when they should be selling tickets into that Pac-Man game? Really missing the mark, Anheuser-Busch.