VIDEO: Kaepernick, Sherman and others get weird in 1st Madden NFL 15 ad

The first full-length Madden NFL 15 commercial has arrived, and it's...really bizarre.

Let's review:

• Kevin Hart raps
• Cheerleaders key actor Dave Franco's car and pour sugar in his gas tank
• Portland Trail Blazers' star Damian Lillard steals Franco's girl
• Lillard has issues driving his motorcycle
• Kevin Hart raps again
• Hart shows up to Franco's office, where Von Miller is dancing
• Richard Sherman tackles Franco

Then, somehow, things get even more strange when more NFL stars (Colin Kaepernick, Sherman, Dez Bryant and LeSean McCoy) spit a rap verse featuring only the word "blah".

Then, the big finish:

• Hart and Franco rap some more
• A person wearing a giant bear cub head emerges from a pool playing a tiny violin
• Epic Meal Time creator Harley Morenstein informs Franco that his house is on fire, to which Franco responds, "Let it burn. LET IT BURN!"
• Everyone cheers and our bear-masked friend raises the roof

Whether you consider this a cinematic masterpiece or merely the product of a hallucination, one thing's for sure: It gets your attention.

[H/T For The Win]