Super Bowl ticket prices drop after Cowboys' ouster
The Dallas Cowboys' exit from the postseason seems to have caused a drop in ticket prices for Super Bowl LI on Feb. 5.
The cheapest available tickets on resale site StubHub dropped from $4,195 to $3,349 after the Cowboys were eliminated by the Green Bay Packers on Sunday, according to Darren Rovell of ESPN.
That the Cowboys haven't made it to a Super Bowl since 1995 likely drove up initial ticket prices, as Dallas was the No. 1 seed in the NFC and the likely championship game representative for the conference. Either The Green Bay Packers or Atlanta Falcons will play in the Super Bowl at Houston's NRG Stadium.
"The threat of the Cowboys playing in a Super Bowl within a four-hour drive of their home stadium was propping up get-in ticket prices to unprecedented levels," Patrick Ryan, co-founder of Eventellect, told Rovell. "Cowboys fans were willing to take the risk of buying tickets and their team not making it because of the uncertainty of what would happen if they did make it."
- With h/t to ESPN