NFL loosens team social media rules in latest policy update
Just weeks after implementing a more stringent set of rules for team social media accounts, the NFL already appears to be stepping back its hard-line stance on the issue.
In a memo distributed Friday, obtained by Daniel Roberts of Yahoo Finance, the league outlined several more lenient changes relating to the use of game-day video.
The most recent adjustments include:
- Announcing "Giphy" as the league's official source of high quality and authentic NFL GIFs on a "test agreement" running until June 2017.
- Raising the cap on game-day videos from eight to 16 per team platform.
- Again allowing teams to post video clips during the "game window" that don't include on-field highlights.
Reiterating that videos posted within the "game window" aren't to include on-field highlights appears to keep the league in full control of the most important clips that can be posted during a Sunday of football.
For the time being, team accounts will presumably still be limited to the use of video from the league server for such plays.
The initial policy changes, implemented in early October, stated that teams would be fined up to $25,000 for violations and that a third offense could result in a penalty as high as $100,000.
It's unclear whether an adjustment to that structure was made this week.