Reebok unveils J.J. Watt's signature shoe
Reebok unveiled the signature shoe of Houston Texans star defensive end J.J. Watt on Thursday, dubbed "The J.J."
Reebok unveils the JJ I training shoe, Watt joins Shaq, AI & Yao as Reebok athletes who have had their name on shoes pic.twitter.com/dxUJYPcufW
— Darren Rovell (@darrenrovell) June 23, 2016
Watt attended the event in New York City, telling reporters that becoming one of the few athletes to receive their own signature sneaker was "the coolest day ever."
The three-time Defensive Player of the Year then gave the reporters in attendance a pair of his sneakers and led them in a workout.
The shoes fit. I don’t see what could possible go wrong from here. pic.twitter.com/ALICr6pBjY
— Dan Graziano (@DanGrazianoESPN) June 23, 2016
JJ Watt is just enormous, man pic.twitter.com/kEnGuKQ9ma
— STACK (@STACKMedia) June 23, 2016
"The J.J." will be released on July 15 and will cost $99.