Skip to content

PHOTOS: ECHL's Greenville Road Warriors rebrand as Swamp Rabbits

Bryan Snyder / Reuters

The ECHL's Greenville Road Warriors have a new name and a completely new look.

The club rebranded as the Swamp Rabbits on Wednesday. Here's a look at the new logo:

(Courtesy: Greenville Swamp Rabbits)

The new jerseys will feature the logo on the front as well as a stylized shoulder crest depicting a pair of footprints in a swamp with the team initials.

The team has been based in Greenville, S.C., since 2010. They are the ECHL affiliate of the New York Rangers.

"After much thought and consideration, we determined that we wanted our new identity to honor a piece of Greenville’s history while also being relevant within the community today," Swamp Rabbits owner Fred Festa said.

"Several factors were taken into account when deciding on what that representation would be. Ultimately, we selected the Swamp Rabbits because the name holds dear to a variety of residents, businesses, popular recreational areas and the historic landmark, the Swamp Rabbit railroad, dating back the 1920s in Greenville."

The new look sure beats the old logo, by more than a hare.

Daily Newsletter

Get the latest trending sports news daily in your inbox