Bayern Munich announce media partnership with MSN

Bayern Munich's internationalization continues.

On Friday, the club announced a media partnership with MSN to syndicate its premium and exclusive content directly to the American news portal.

The announcement came at Bayern's office in New York, which was opened one year ago with the aim of engaging their supporters and promoting their brand. It marks the first time that a football club will have a direct presence on MSN's American platforms.

The content partnership with MSN will bring FC Bayern’s editorial and video content to MSN’s vast U.S. audience across all platforms and connected devices. MSN is a comprehensive and broad offering, bringing content from some of the most well-respected and influential media sources together in one place.

It was also announced Friday that global football icon and club ambassador Franz Beckenbauer will produce a regular featured column for Bayern's American media property that will provide insight on current topics of the sport. Much of the content will be related to Beckenbauer's experiences with football in the U.S. as well as matters connected to Bayern.