Skip to content

Kenny Britt retains target volume and subsequent fantasy value

Ezra Shaw / Getty Images Sport / Getty

Follow theScore's fantasy feed on Twitter (@theScoreFantasy) for the latest news, features and more. And download Squad Up, theScore's free-to-win-money sports game.

Here's how Kenny Britt's signing with the Cleveland Browns affects the fantasy landscape:

Britt turned in his first-career 1,000-yard season in 2016, catching 68 of 111 targets for 1,002 yards and five touchdowns, his most since 2010 with the Tennessee Titans. This came with QBs Case Keenum and Jared Goff combining to complete under 60 percent of their 527 pass attempts. Britt's five touchdowns represented more than a third of the total touchdowns thrown by the quarterbacks.

It's unclear whether Britt is an official replacement for WR Terrelle Pryor Sr., but with sophomore-to-be Corey Coleman ready to serve as the No. 2 receiver, it seems like the logical conclusion.

(Photo courtesy Action Images)

Britt's situation may not improve but it doesn't get worse

After another three years under head coach Jeff Fisher in St. Louis/Los Angeles, Britt makes a near lateral move to a Browns team with the No. 1 selection in the 2017 NFL Draft. It's like breaking out of Shawshank only to tunnel into a different prison.

Both the Rams and Browns ranked in the bottom in nearly all meaningful passing statistics. The Browns did possess a more balanced receiving group, with five players finishing between 300 and 650 receiving yards, behind Pryor's 1,007. The Browns scored one more passing touchdown than the Rams.

Fantasy Football Calculator's current ADP rankings currently cover only the top 37 wide receivers, of which Britt falls outside. If Pryor does depart Cleveland, owners should expect a nearly identical season from Britt in a full 16 games. The Browns ranked fifth in pass-play percentage last season, leaving plenty of targets for both Britt and Coleman. He's a low-end WR3 due to low touchdown potential.

(Photo courtesy Action Images)

Keep waiting for Corey Coleman

Coleman's rookie season was limited to just 10 games due to injury but when healthy he hauled in an unimpressive 33 of 74 targets for 413 yards and three touchdowns. Poor quarterback and the presence of Pryor were obvious reasons for the lackluster campaign.

The addition of Britt will allow Coleman to continue to grow as a WR2. Some more stability under center will further help his cause. Still, his average selection as WR29 at pick 10.03 is much too high, with Britt the better target between the two. Coleman should be viewed as only a WR4/5, not a mid-tier WR3.

(Photo courtesy Getty Images)

Touchdown resurgence coming for Gary Barnidge

Barnidge saw 17 fewer red-zone targets in 2016 than he did in 2015. He caught just three of the seven and turned two into touchdowns. He didn't score once from outside the opponent's 20-yard line.

Obvious regression was coming, after he scored eight touchdowns on nine red-zone receptions the year prior. He also dropped down the depth chart, with Pryor and WR Andrew Hawkins leading the team with 14 and 12 red-zone targets, respectively.

With Hawkins, and likely Pryor, leaving town, and Britt and Coleman both lacking a red-zone presence, Barnidge could again emerge, regardless of who is at quarterback. He should be kept in consideration primarily for standard leagues, though his 134 total receptions from the past two seasons still make him a top-10 TE in PPR formats.

Daily Newsletter

Get the latest trending sports news daily in your inbox