Kings officially unveil logo rebrand

The Sacramento Kings will have a new face going forward.

The old Kings crown will be replaced with a series of designs featuring the crown, lions, and basketballs in a new purple, white, and silver design.

From the press release:

The new primary emblem is inspired by the Kings classic logo. It is reimagined to reflect the civic and franchise pride that has lasted and grown for a generation. Now, with a clean, modern look - a reshaped crown, refined basketball and new typeface that puts Sacramento front and center - the new identity draws from the team's ambitious beginnings and reminds our region and the world that Sacramento is undergoing a transformation.

The new court design will be revealed Wednesday.