Oklahoma State's Gundy: Big 12 must eliminate Longhorn Network

The long-term stability of the Big 12 lies in the future of Texas' Longhorn Network, says Oklahoma State head coach Mike Gundy.

"If we don't eliminate the Longhorn Network and create our own network, they're going to continue to have issues with this league," Gundy told CBS Sports' Dennis Dodd on Monday.

The Big 12 has seen its potential marketing opportunities stunted by Texas' network, which has ESPN as an exclusive rights partner. The rest of the Big 12, meanwhile, has been unable to reap the rewards of a conference-wide network that would benefit all of its teams.

"Everything is based on marketing," Gundy said. "Right now the Big 12 is not getting the marketing we need because of the Longhorn Network."

Gundy, who also called the Texas network a "failure," warned that Big 12 recruiting could be impacted, as schools in other conferences are better equipped to attract top talent.

"You are getting the SEC Network, and you are getting the Big Ten Network and you are getting the (Pac-12 Network)," said Gundy. "Until we come together as a group (and) find a financial solution to eliminating the Longhorn Network, (there will be issues)."

Gundy is the first Big 12 coach to speak out about the Longhorn Network. His views seem to align with Oklahoma president David Boren's.