LeBron again has NBA's No. 1 selling jersey
CLEVELAND - No matter whose jersey he wears, LeBron James is No. 1.
The NBA said Tuesday that James' 23 was the league's most popular jersey for the 2014-15 season. James returned to the Cavaliers this season after four years with the Miami Heat. It's the sixth consecutive year James has topped the list, and the third time with the Cavs.
The rankings are based on overall retail sales on NBAStore.com since the start of the season.
Golden State's Stephen Curry was second followed by Kobe Bryant, Kevin Durant and Derrick Rose. Cleveland's Kyrie Irving was sixth.
The Chicago Bulls reclaimed the top spot for best-selling team merchandise for the first time since 2012 season. The Cavaliers were second, ahead of the Warriors, Lakers and Thunder.
James has taken the Cavs back to the playoffs for the first time since 2010.