VIDEO: Raptors launch Drake-inspired Lou Williams 6th Man campaign
Tom Szczerbowski / USA TODAY Sports
It's that time of year again.
The time of year when teams gather all their available resources and put together promotional materials as part of award campaigns for their players.
This campaign season has already seen the Houston Rockets send out a video book touting James Harden as MVP and the Charlotte Hornets put together a creative package to boost Michael Kidd-Gilchrist for Defensive Player of the Year.
The Toronto Raptors are getting in on the act, stumping for their only realistic award candidate: Lou Williams for Sixth Man of the Year. The campaign got a huge assist from local hip-hop artist (and Raptors global ambassador) Drake, and his recent track "6 Man".
- With h/t to Gary Washburn of the Boston Globe