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VIDEO: LeBron's new Beats by Dre commercial hearkens back to his Akron roots

David Richard / USA Today Sports

"Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio."

Those were LeBron James' powerful opening words in his famous letter to fans as relayed by Lee Jenkins of Sports Illustrated. James announced in his letter his intentions to return to the Cleveland Cavaliers, the lone NBA franchise in his hometown state of Ohio, and where he spent the first seven years of his professional basketball career.

In so many words, LeBron is coming home. And expect that storyline to be repeated ad nauseum for the coming years. For example, here's James's new commercial for Beats by Dre.

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