Lonzo Ball's father says son's brand power similar to Jordan, Nike

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LaVar Ball, the outspoken father of UCLA star Lonzo Ball, is still pumping the tires of his son, as after saying Lonzo is better than Steph Curry and will only play for the Lakers, he now claims Lonzo's branding power compares to Michael Jordan and Nike.

Speaking on ESPN radio, LaVar said the Balls have created a marketing brand and distribution power that compares to Nike's Jordan Brand, going as far to say Lonzo will be the first draft pick with his own brand.

"They're kicking in the door, but they're shocked at what I’m telling them," LaVar said, as transcribed by Kyle Boone of CBS Sports. "I said, 'I'm not looking for no endorsement deal. I'm looking for a marketing and distribution deal.' Branding. The only person doing that is (Michael) Jordan with Nike. That's what we're for. If Lonzo doesn't sign with Adidas, Nike, or Under Armour, guess what - I'll sign the Big Baller Brand. We already got our own brand. Triple Bs. Lonzo is going to be the first one drafted with his own brand. That don’t happen."

The Big Baller Brand is a lifestyle apparel company founded by the Ball family and is inspired by LaVar's sons, Lonzo, LiAngelo, and LaMelo. Shirts, sweatshirts, and hats are among the items for sale, including women's sizes.