Tim Duncan-themed cereal hits Texas supermarket shelves

San Antonio Spurs fans can now make Tim Duncan a part of their morning breakfast routine.

Slam Duncan O's, a limited-edition cereal named after the Spurs legend, officially hit Texax-based H-E-B store shelves Monday. The supermarket chain is limiting purchases to six per customer, with a portion of the proceeds going to the Tim Duncan Foundation.

"Once they’re gone, they're gone," H-E-B's vice president of marketing and advertising, Cory Basso, told Joshua Fechter of the San Antonio Express-News. "There won't be a reprint. And, we're doing that to keep it limited edition because we think that makes it more special."