VIDEO: Yankees' announcer calls Kitten Bowl

With Super Bowl 50 set to take over television audiences everywhere, a number of spinoffs have been released to take advantage of the game's big hype.

Hallmark Channel kept up the trend, when they recently went live with video footage of the Kitten Bowl, starring New York Yankees announcer John Sterling.

While the Kitten Bowl looks exhilarating - and cute - will it be able to outdo the Paw Star Game that featured the likes of Clayton Kerclaw and Kat Griffey Jr.?

Sterling, the radio play-by-play man for the Yankees - who's announced every Yankees game since 1989 - seems really into the action. One wonders if he's a cat guy?