Cespedes' reps using high-tech book to promote slugger

Baseball is constantly evolving on the field, but the business side of the game off the diamond is also changing with the times.

The representatives for free-agent outfielder Yoenis Cespedes have constructed a technologically advanced book titled "52 Reviews" about the Cuban slugger, which includes a built-in screen featuring some of his best highlights. The book, created by Creative Artists Agency and Roc Nation, is being distributed to a select list of teams interested in Cespedes and is quickly captivating executives around the majors.

"It's beautifully done," an unnamed executive told ESPN's Jerry Crasnick. "I don't know where to start to guess at the expense involved with this. My hunch is five percent of whatever (Cespedes) is going to earn is significantly more than the investment in the book."

The book contains roughly 100 pages and features testimonials from Cespedes' former managers, coaches, teammates, and front-office members. Adding the visual component was a no-brainer considering Cespedes' skill set on the field, according to his lead agent.

"Most everyone has access to the information, but the way in which you sort the information and tell the story and define the player is an art form that's unique from agent to agent," CAA's Brodie Van Wagenen said. "I think this book highlights and reminds teams of what Yoenis Cespedes' rare skill set is. Instead of his agents telling people how good he is, teams can see it for themselves and hear it from unbiased third-party insiders."

Cespedes hit .291/.328/.542 with 35 home runs and 105 RBIs in 159 games for the Detroit Tigers and New York Mets last season, and is one of the top bats available on the open market this fall.