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Steinbrenners hope to own Yankees 'for eternity'

Pool / Getty Images Sport / Getty

The Steinbrenner family name has been synonymous with the Yankees ever since "The Boss" George Steinbrenner bought the team in 1973, and don't expect any changes on the horizon.

"We're all in," George's daughter and Yankees general partner Jennifer Steinbrenner Swindal said Wednesday, according to Dan Martin of the New York Post. "I hope we own the team for eternity. You never know what life will bring, but we're in it for the long haul."

George died in 2010, but his family carried on the business. Hal Steinbrenner currently serves as managing general partner, while Henry G. Steinbrenner, Joan Steinbrenner, Jessica Steinbrenner, and Jennifer occupy different roles in the front office.

Hal, who took over day-to-day control of the Yankees in 2008 following his father's downturn in health, said in March that the family-run club is a way of keeping his dad's legacy alive, and they hope to maintain the family ties through their children and grandchildren.

"This is a family business and we're all involved," Hal told ESPN's Wallace Matthews. "We all love being a part of this. We all know our dad wanted us to be a part of (this), and we all know he's watching down on us and happy that we're all a part of it. Believe it or not, to us, that's a big deal. The idea is, let's keep it going."

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