Kyle Busch: Sponsor News

Mars Wrigley Confectionary will continue activating its M&M's Caramel line in NASCAR this year after what it viewed as a successful rollout in '17. The company is the primary sponsor of Joe Gibbs Racing's No. 18 Toyota driven by Busch, and it has tweaked the lead brand it activates in NASCAR over the years, Sports Business Daily reports.

Analysis:

M&M's will continue their long relationship with Joe Gibbs Racing and Busch in 2018. They will continue to use the M&M's Caramel brand on the team's Toyota Camry. Busch will once again challenge for the championship in the upcoming season, and along with that bring lots of social media buzz and exposure to his corporate sponsors.