Marketing WIN: Kate Upton
Kate Upton was a model in this year's Sports Illustrated Swimsuit Issue, which apparently is all that it takes to make someone sports-related-enough to have every sports blog in the world fawn over their every move-- that is, as long as they're ridiculously hot and female.
Um... I'm OK with that if you are.
So, here's Kate shilling (read: doing nothing except looking hot in a bikini) for the makers of several beverages I guarantee you've never tried, SoBe. Genius bit of advertising this.
(via Sports Crackle Pop)